WEBSITE DESIGN & BRANDING EXPERT | CREATIVE DIRECTOR | JACKIE BLUM
HI, I’M JACKIE
the Creative Force behind JADY DESIGN
For over 25 years, I’ve been transforming businesses through strategic website design and branding that delivers real results. From reinventing Victoria’s Secret’s entire digital experience to achieving 300% category growth through conversion-focused web design at Full Beauty Brands, I specialize in creating websites that don’t just look beautiful—they work.
As a website design and branding expert with a creative director portfolio spanning fashion, retail, and hospitality, I solve business problems through strategic digital experiences. When you work with me, you’re getting someone who understands both compelling visual design and the user experience strategy that converts visitors into customers.
THE WAY I WORK
“I put my whole self into every project. When you work with small businesses, the possibilities are endless—and that energy is contagious.”
MY WEBSITE DESIGN PHILOSOPHY
Strategic Digital Experiences
I believe every website should be a strategic business tool, not just a digital brochure. My approach combines compelling visual design with user experience strategy that converts visitors into customers. Through comprehensive website design projects, I create digital experiences that reflect your brand, tell a story and keep customers engaged, while driving measurable results.
Questions that drive my conversion-focused approach:
Who visits your website and what action do you want them to take?
What story does your current website tell, and does it align with your business goals?
Where are visitors dropping off, and how can strategic design fix the user journey?
How can we make every page element drive toward conversion?
Want 15-30% revenue increases? Conversion-focused design is your most powerful sales tool.
CREATIVE DIRECTOR PORTFOLIO
From Entertainment to e-Commerce
My creative director portfolio spans entertainment, fashion, retail, and hospitality industries. Starting in New York’s publishing world at Entertainment Weekly, Us Weekly, and Child Magazine, I developed expertise in fast-paced, conversion-focused design that now defines my approach to brand identity design.
ENTERTAINMENT PUBLISHING (early 2000’s)
Foundation in Fast-Paced Design
Cut my teeth in New York’s demanding publishing world at Entertainment Weekly, Us Weekly, and Child Magazine. This high-pressure environment taught me to create compelling visuals under tight deadlines—skills that became essential for every client project that followed.
VICTORIA’S SECRET (2011-2016)
Senior Art Director, Digital & Print
Led concept design teams and reinvented their entire digital experience from category navigation into an immersive, fashion-forward journey. Managed multiple projects while creating mood boards, wireframes, and video concepts. This enterprise-scale experience taught me how strategic design directly impacts revenue—lessons I now apply to every client’s business goals.
POSITIVE PROMOTIONS (2016-2018)
Creative Director
Managed a 20+ creative team across healthcare, education, and corporate markets. Elevated design aesthetics and messaging while leveraging data to redesign site navigation and home templates. Here I learned how to translate consumer insights into creative that resonates—now the foundation of my client discovery process.
JADY DESIGN Consulting (2020-today)
Senior Art Director, Digital & Print
Every experience led to this moment. The deadline pressure from publishing, the enterprise strategy from Victoria’s Secret, the team leadership from Positive Promotions, and the conversion focus from Full Beauty—I now bring this complete toolkit to passionate business owners who need design that actually drives results, not just looks pretty.
CREATIVE DIRECTOR PORTFOLIO
From Entertainment to e-Commerce
My creative director portfolio spans entertainment, fashion, retail, and hospitality industries. Starting in New York’s publishing world at Entertainment Weekly, Us Weekly, and Child Magazine, I developed expertise in fast-paced, conversion-focused design that now defines my approach to brand identity design.
ENTERTAINMENT PUBLISHING (early 2000’s)
Foundation in Fast-Paced Design
Cut my teeth in New York’s demanding publishing world at Entertainment Weekly, Us Weekly, and Child Magazine. This high-pressure environment taught me to create compelling visuals under tight deadlines—skills that became essential for every client project that followed.
VICTORIA’S SECRET (2011-2016)
Senior Art Director, Digital & Print
Led concept design teams and reinvented their entire digital experience from category navigation into an immersive, fashion-forward journey. Managed multiple projects while creating mood boards, wireframes, and video concepts. This enterprise-scale experience taught me how strategic design directly impacts revenue—lessons I now apply to every client’s business goals.
POSITIVE PROMOTIONS (2016-2018)
Creative Director
Managed a 20+ creative team across healthcare, education, and corporate markets. Elevated design aesthetics and messaging while leveraging data to redesign site navigation and home templates. Here I learned how to translate consumer insights into creative that resonates—now the foundation of my client discovery process.
JADY DESIGN Consulting (2020-today)
Senior Art Director, Digital & Print
Every experience led to this moment. The deadline pressure from publishing, the enterprise strategy from Victoria’s Secret, the team leadership from Positive Promotions, and the conversion focus from Full Beauty—I now bring this complete toolkit to passionate business owners who need design that actually drives results, not just looks pretty.
Ready to transform your business with strategic website design that drives real results?.
Let’s make something AMAZING TOGETHER!
LOCATION
NEW YORK CITY & BEYOND
PHONE
(347) 443-2819
hello@jadydesign.com