Brand & web design for small businesses
Brand & web design for small businesses who are ready to look the part
Your business is
already working.
It just deserves to
look like it.
Brand & web design for small businesses who are ready to look the part
Your business is
already working.
It just deserves to
look like it.
You’re great at what you do.
Your website? Not so much.
I’ve spent 25+ years creating design for major brands like Victoria’s Secret and Entertainment Weekly.
Now I bring that same strategic thinking to small business owners who know they need help but don’t know where to start.
What I Do
Design That Works as Hard as You Do
Web Design & Smart SEO
I design sites that make sense to people who’ve never heard of you before—clear services, organized offerings, copy that actually explains what you do. Plus strategic SEO that keeps up with the constantly shifting landscape.
Not just pretty. Strategic UX & modern design.
Logo & Brand Identity
Logos, colors, fonts, the whole system. I create brands that make you look like you’ve been doing this for years, even if you just started last month. Everything works together across your website, business cards, & socials.
Cohesive, professional, actually you.
Services & Menu Design
This is where things get interesting. I take your overwhelming menu, confusing service list, or complicated pricing and make it crystal clear. Your customers understand what you’re selling and how to buy it.
Your offerings make sense now, you’re welcome.
Training & Presentations
I create learning materials people actually learn from. Interactive eLearning modules, staff training that & compliance programs that don’t bore everyone to death. Investor presentations that make you look smart.
Complex information, made clear.
Not knowing your industry?
That’s actually my job.
Here’s what happens when you’ve been doing something for years: you forget what it’s like to see it for the first time.
You use insider language. You assume people know things they don’t. You organize your services in a way that makes sense to you but confuses everyone else.
I come in knowing nothing. And that’s the point.
I see your business the way your customers see it. So when I write your website copy or organize your menu or design your service pages, I make sure someone who’s never heard of you can understand it, want it, and buy it.
Fresh eyes aren’t a limitation. They’re how I make sure you actually connect with real people.
My Process
Define
I ask questions you probably haven’t thought about. We figure out what you’re really trying to say and who needs to hear it.
Design
I create solutions that solve actual problems, not just look nice in screenshots. You’ll see options that make sense for your business.
Refine
We work together until it’s exactly right. No moving forward until you’re genuinely happy with it, with time for revisions as we go.
Build
You get everything you need, organized, explained, ready to use. No confusing handoff where you’re left wondering what to do next.
Meet Jackie
The Designer Who Treats Your Business Like Her Own
(Because honestly, that’s the only way I know how to work)
I’m Jackie, and I’ve been doing this since before I graduated from design school. Started in NYC’s publishing world—Entertainment Weekly, Us Weekly—where you learn fast or you’re out. Spent years at Victoria’s Secret reinventing their entire digital experience. Drove 300% category growth at Full Beauty Brands by completely rethinking how customers shopped.
I’m also a mom and a wife with two daughters and a crazy yorkipoo who happens to be crazy talented at making businesses look legitimate. Twenty-five years in, still picky about pixels, letterspacing & leading, still asking too many questions, still treating every project like it’s mine.
What I really love about my work? Working with small business owners who are passionate, stuck, and ready to look as professional as they actually are.
Fair warning—I get obsessed. Your project will keep me up at night. I’ll text myself ideas while grocery shopping. I’ll reorganize your entire business structure because I spotted something you missed (and it’s going to make you more money).