BRAND + WEBSITE + SEARCH STRATEGY

Build a business people can find, understand and choose.

I build the brand, website and marketing systems that help small businesses become easier to find, understand and buy from. Brand strategy, web design, SEO and AI search, and local visibility, planned together instead of bought as separate pieces.

Book a Strategy Call → See How It Works →

LED BY JACKIE BLUM  /  25+ YEARS IN DESIGN LEADERSHIP  /  LONG ISLAND, NY

strategy before decoration
CAREER EXPERIENCE / VICTORIA’S SECRET / ENTERTAINMENT WEEKLY / FULL BEAUTY BRANDS / US WEEKLY / 25+ YEARS / ENTERPRISE STRATEGY / SMALL BUSINESS SCALE /
I don’t know your industry. That’s exactly why this works.

You know every process, every acronym, every reason things work the way they do. That’s what years in the business gets you.

Your customers don’t have that. They just have the five seconds it takes to decide if they understand what you do.

I come in with none of your context. No jargon, no assumptions, no “that’s how it’s always been done.”

Just one question: if I landed here for the first time, would I get it?
If I don’t, they don’t either. And confusion doesn’t make people ask questions. It makes them leave.

THE POINT

Good design isn’t decoration.

It’s the reason people choose you over everyone else. Not because it’s pretty. Because it communicates exactly what you do, who you do it for, and why it matters. Before they read a word.

A website is only one part of how people choose you. Many capable businesses have strong services and scattered marketing: a brand that does not show their value, a site that makes visitors work to find the next step, offers that are hard to compare, and a search presence that does not match the quality of the business. I connect those pieces.

define. design. refine. build.
WHAT I DO

STRATEGY FIRST.
then design.

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01
Brand Strategy + Identity
Positioning, messaging, voice and visual identity. People understand what you do and why it is worth choosing before they talk to you.
02
Website Strategy + Design
Sites planned around how your customers decide. Clear structure, clear pages, a clear next step. Built to be read by people and by search engines.
03
SEO, AI Search + Local Visibility
Page structure and content built around the questions customers ask Google and AI tools. Includes Google Business Profile, local search and FAQs.
04
Offers, Services + Menu Design
Confusing service lists and menus turned into clear choices. Packages, pricing logic and service pages that help people pick the right option.
05
Email, Social + AI Systems
Templates, voice guidelines and content workflows you keep using after the project ends. Includes email (Klaviyo), social and AI coaching.
View all services
MY PROCESS

DEFINE. DESIGN. Refine. Build.

01
Define

I ask the questions you probably haven’t thought about. We settle what you’re really trying to say, who needs to hear it, and the questions they search before they contact you.

02
Design

I create solutions that solve actual problems, not just look nice in screenshots. You'll see options that make sense for your business.

03
Refine

We work together until it's exactly right. No moving forward until you're genuinely happy with it, with time for revisions as we go.

04
Build

You get everything you need, organized, explained, ready to use. That includes the search setup and, for local businesses, your Google Business Profile. No confusing handoff where you’re left wondering what to do next.

every project runs through me
25+
YEARS IN DESIGN
300%
CATEGORY GROWTH, FULL BEAUTY BRANDS
20+
PERSON TEAM LED

RESULTS FROM MY CORPORATE CAREER. NOT JADY DESIGN CLIENT RESULTS.

THEY SAY
IT BETTER
“

Jackie didn’t just build a website. She figured out what my business actually needed to say and then designed something that says it.

GELLI MARIE // VALIOSA WELLNESS
SELECTED WORK

NOT JUST A REDESIGN.

Every project starts with a business problem. The website is one part of the answer.

View all work
Valiosa Wellness (01)
VALIOSA WELLNESS
brand + website + seo/aeo + ai coaching

From personal training to a scalable wellness brand. Offer structure, customer pathways and search-informed content that help new clients find the right way to work together.

Long Island Energy Healing (02)
LONG ISLAND ENERGY HEALING
website + brand voice + social + ai coaching

From information overload to a clear customer journey. Services, packages and events reorganized so first-time clients know where to start.

Jackie Blum, JADY Design
ABOUT

TWENTY-FIVE
YEARS OF
design.

I’m Jackie Blum. I spent 25 years in design and creative leadership at Victoria’s Secret, Full Beauty Brands, Entertainment Weekly and Us Weekly. In 2020 I left to work directly with small business owners, as a partner and not a vendor. That career is my background, not my client list.

JADY Design is a senior-level studio for brand, website and search strategy. Every project runs through me, from the first conversation to the final file handoff.

More about Jackie
READY?

One conversation.
No pitch deck.

We figure out if we’re a good fit and what working together would actually look like.

Book a Strategy Call →
FAQ
WHO DO YOU WORK WITH?

Owner-led small businesses that have outgrown their current brand or website. Restaurants, hospitality, wellness, fitness and other service businesses. I’m based on Long Island, NY, and I work with clients in person or remotely.

WHAT DO YOU ACTUALLY DO?

I build the brand, website and search presence that help a business get found, understood and chosen. That means brand strategy and identity, website design, SEO and AI search, Google Business Profile and local search, and the email and social systems that keep it all moving.

WHAT MAKES YOU DIFFERENT?

Most designers build what you ask for. I work out what the business needs first, then build brand, website and search together. One senior person leads it, with 25+ years of enterprise creative experience applied to your business.

DO YOU DO SEO?

Yes. My SEO work is built into the brand and the website: search-informed page structure, content that answers real customer questions, FAQs, local search and Google Business Profile. It is available inside a website project or as ongoing work. I don’t sell keyword packages, and I don’t promise rankings.

DO YOU DESIGN FOR AI SEARCH?

Yes. I build sites structured so AI systems can read, extract and cite them. One client reached page one of Google shortly after launch and began receiving inquiry recommendations directly from ChatGPT. No one can guarantee that outcome, and I don’t.

HOW MUCH DOES IT COST?

I scope each project around your budget and what matters most to your business. No packages off a menu. The discovery call is free.