BRAND + WEB DESIGN

For small businesses ready to look the part.

25 years designing for Victoria’s Secret, Entertainment Weekly, and Full Beauty Brands. Now I bring that same strategic thinking to businesses that actually move fast enough to use it.

See the Work → How It Works →
strategy before decoration
VICTORIA’S SECRET / ENTERTAINMENT WEEKLY / FULL BEAUTY BRANDS / US WEEKLY / 25+ YEARS / ENTERPRISE STRATEGY / SMALL BUSINESS SCALE /
I don’t know your industry. That’s exactly why this works.

You know every process, every acronym, every reason things work the way they do. That’s what years in the business gets you.

Your customers don’t have that. They just have the five seconds it takes to decide if they understand what you do.

I come in with none of your context. No jargon, no assumptions, no “that’s how it’s always been done.”

Just one question: if I landed here for the first time, would I get it?
If I don’t, they don’t either. And confusion doesn’t make people ask questions. It makes them leave.

THE POINT

Good design isn’t decoration.

It’s the reason people choose you over everyone else. Not because it’s pretty. Because it communicates exactly what you do, who you do it for, and why it matters. Before they read a word.

define. design. refine. build.
WHAT I DO

STRATEGY FIRST.
then design.

scroll to explore →
01
Web Design + SEO
Sites that make sense to people who’ve never heard of you. Clear services, organized offerings, SEO built in from the start.
02
Brand Identity
Logos, colors, fonts, the whole system. Brands that look like you’ve been doing this for years, even if you just launched.
03
Services + Menu Design
Your overwhelming menu or confusing service list, made legible. Your offerings finally make sense to the person reading them.
04
Social Media Strategy
A real strategy built around your business, your audience, and what you can actually sustain. More reach. Less time on your phone.
05
AI + Business Coaching
I teach business owners how to actually use AI. At their level, for their specific business, without the tech overwhelm.
06
Training + Presentations
Learning materials that people actually retain. Staff training, compliance materials, presentations that don’t lose the room.
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MY PROCESS

DEFINE. DESIGN. Refine. Build.

01
Define

I ask the questions you probably haven't thought about. We figure out what you're really trying to say and who needs to hear it.

02
Design

I create solutions that solve actual problems, not just look nice in screenshots. You'll see options that make sense for your business.

03
Refine

We work together until it's exactly right. No moving forward until you're genuinely happy with it, with time for revisions as we go.

04
Build

You get everything you need, organized, explained, ready to use. No confusing handoff where you're left wondering what to do next.

every project runs through me
25+
YEARS IN DESIGN
300%
CATEGORY GROWTH
20+
PERSON TEAM LED
THEY SAY
IT BETTER
“

Jackie didn’t just build a website. She figured out what my business actually needed to say and then designed something that says it.

GELLI MARIE // VALIOSA WELLNESS
SELECTED WORK

RECENT PROJECTS

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Valiosa Wellness (01)
VALIOSA WELLNESS
website redesign + brand voice + ai coaching
Long Island Energy Healing (02)
LONG ISLAND ENERGY HEALING
website redesign + brand voice + ai coaching
Jackie Blum, JADY Design
ABOUT

TWENTY-FIVE
YEARS OF
design.

I built JADY Design to give small businesses the kind of strategic design partnership that used to require an entire in-house team. Every project runs through me. From the first conversation to the final file handoff.

More about Jackie
READY?

One conversation.
No pitch deck.

We figure out if we’re a good fit and what working together would actually look like.

Book the Call →
FAQ
WHO DO YOU WORK WITH?

Any small business owner who has outgrown their current brand or website. Restaurants, hospitality, wellness, fitness, service businesses. If your design is holding you back, we should talk.

HOW MUCH DOES IT COST?

I scope each project around your budget and what matters most to your business. No packages off a menu. The discovery call is free.

WHAT MAKES YOU DIFFERENT?

Most designers build what you ask for. I figure out what you actually need first. Then I build that. 25 years of enterprise strategy applied to your specific business problem.

DO YOU DESIGN FOR AI SEARCH?

Yes. I build sites structured so AI systems can read, extract, and cite them. One client reached page one of Google within days of launch and began receiving inquiry recommendations directly from ChatGPT.