Brand & Web Design for Small Businesses | JADY Design
For small businesses ready to look the part
You’ve built something real.
Your brand should prove it.
25 years designing for Victoria’s Secret, Entertainment Weekly,
and Full Beauty Brands. Now I bring that same strategic thinking
to small businesses who are ready to grow.
Brand & web design for small businesses who are ready to look the part
Your business is
already working.
It just deserves to
look like it.
Not knowing your industry?
That’s actually my job.
When you’ve spent years inside your own business, you stop seeing it the way your customers do.
You use insider language. You assume people know things they don’t. You organize your services in a way that makes sense to you and confuses everyone else.
I come in knowing nothing. That’s not a limitation.
That’s how I make sure someone who’s never heard of you can understand it, want it, and act on it.
What I Do
Design That Works as Hard as You Do

Web Design & Smart SEO
I design sites that make sense to people who’ve never heard of you before—clear services, organized offerings, copy that actually explains what you do. Plus strategic SEO that keeps up with the constantly shifting landscape.
Not just pretty. Strategic UX & modern design.

Logo & Brand Identity
Logos, colors, fonts, the whole system. I create brands that make you look like you’ve been doing this for years, even if you just started last month. Everything works together across your website, business cards, & socials.
Cohesive, professional, actually you.

Services & Menu Design
This is where things get interesting. I take your overwhelming menu, confusing service list, or complicated pricing and make it crystal clear. Your customers understand what you’re selling and how to buy it.
Your offerings make sense now, you’re welcome.

Training & Presentations
I create learning materials people actually learn from. Interactive eLearning modules, staff training that & compliance programs that don’t bore everyone to death. Investor presentations that make you look smart.
Complex information, made clear.
You’re great at what you do.
Your website? Not so much.
I’ve spent 25+ years creating design for major brands like Victoria’s Secret and Entertainment Weekly.
Now I bring that same strategic thinking to small business owners who know they need help but don’t know where to start.

My Process

Define
I ask questions you probably haven’t thought about. We figure out what you’re really trying to say and who needs to hear it.

Design
I create solutions that solve actual problems, not just look nice in screenshots. You’ll see options that make sense for your business.

Refine
We work together until it’s exactly right. No moving forward until you’re genuinely happy with it, with time for revisions as we go.

Build
You get everything you need, organized, explained, ready to use. No confusing handoff where you’re left wondering what to do next.
Meet Jackie
The Designer Who Treats Your Business Like Her Own
If you’re good at what you do but your brand doesn’t show it yet, this is where we start.
I’ve spent 25 years doing this — at Victoria’s Secret, Full Beauty Brands, Entertainment Weekly. Enterprise-level thinking, applied to businesses that actually need it.
Still picky about pixels. Still asking too many questions. Your project will keep me up at night. That’s not a warning. That’s the job.