Jackie Blum is the founder and sole designer at JADY Design, a brand and web design consultancy based in New York serving small businesses in the restaurant, hospitality, retail, and service industries. With 25 years of experience as an Art Director and Creative Director at Victoria’s Secret, Entertainment Weekly, Us Weekly, and Full Beauty Brands, Jackie now applies enterprise-level design strategy to small business owners who need their brand to work as hard as they do. Services include web design, SEO, brand identity, logo design, menu design, and training materials.

JADY DESIGN

25 years of design. All of it, for you.

I’m Jackie. I run JADY Design solo, which means when you hire me, you work with me. Not a team. Not a junior. Me.

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The short version.

I started in New York publishing in the early 2000s, where the baseline grid became a religion and deadlines were non-negotiable. I moved into fashion and retail at Victoria’s Secret, where I spent years redesigning the digital shopping experience for one of the most recognized brands in the world. Then Full Beauty Brands, where conversion-focused design drove 300% category growth. Then Positive Promotions, where I led a 20-person creative team across healthcare, education, and corporate markets.

In 2020 I started JADY Design to work directly with small business owners. Not because the work is easier. Because the impact is immediate. You make the decisions. When something works, you see it. That’s the part I find interesting.

I’m based in New York. I work with businesses across the country, with a focus on restaurants, hospitality, and service-based businesses.

Years of Professional Design Experience

Industries: Publishing, Fashion, Retail, Hospitality

Designer on your project. Always me.

Small business focused since 2020

What you actually get when you hire me.

I treat every project like it’s my own business. That means I notice things outside the original scope. I ask questions you haven’t been asked before. I reorganize things that aren’t working even when nobody asked me to look at them. This is not a liability. It’s the reason clients come back.

“I’ve spent 25 years making brands impossible to ignore.
I’m still just as picky about it as I was on day one.”

I work with one client at a time, which means your project gets full attention, not a slot in a rotation. Discovery is thorough. Revisions are real. The handoff is complete — you leave knowing how to use everything I built.

I am not the cheapest option. I am the option that works.

WHERE THIS CAME FROM

The Experience Behind the Work, and
What it Means For You.

Entertainment Publishing

Deadline pressure teaches you to make good decisions fast.

I designed for Entertainment Weekly, Us Weekly, and Child Magazine in New York at a time when print was still king and the margin for error was zero. Every project I take on still gets that level of urgency.

Victoria's Secret, 2008–2016

Every design decision was made for one person: the customer.

Positive Promotions + Full Beauty Brands

Data and design are not separate conversations.

I led a 20-person creative team translating consumer insights into brand systems in a B2B environment, then drove 300% category growth at Full Beauty through conversion-focused redesign. I bring that analytical thinking to every client project regardless of size.

JADY Design, 2020–Present

You get the strategy that used to require an entire in-house team. Without the team price tag.

Everything I learned at scale, applied directly to your business. No layers. No handoffs. You work with me, and I bring the same rigor to your project that I applied at brands with seven-figure design budgets.v

If your brand isn’t reflecting how good you actually are, that’s the problem we fix.

One conversation. No pitch deck. We figure out if we’re a good fit and what working together would actually look like.

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